Advanced Diploma in Digital Marketing

Offered by: Future Byte Computer Institute
Duration: 6 Months | Mode: Classroom & Online | Eligibility: 12th Pass / Graduate / Professionals

Best Digital Marketing Course to Build Your Career

Future Byte Institute offers a highly practical and job-oriented Advanced Diploma in Digital Marketing designed to meet the growing demand for skilled digital marketers. This 6-month program is ideal for students, working professionals, business owners, and entrepreneurs who want to master the latest digital marketing strategies and tools.

Through this course, you will gain expertise in SEO, SEM, SMM, Email Marketing, Google Ads, and Analytics, enabling you to work confidently in the digital marketing industry or start your own digital venture.

Digital Marketing Course Modules with Key Topics

1. Search Engine Optimization (SEO)

Keyword research and competitive analysis
On-page SEO: title tags, meta descriptions, internal linking
Off-page SEO: link building and outreach
Technical SEO: page speed, mobile SEO, XML sitemaps
SEO Tools: Google Search Console, SEMrush, Ahrefs

Outcome: Rank websites on Google, increase organic traffic, and improve visibility.

2. Search Engine Marketing (SEM)

Google Ads fundamentals and structure
Paid search campaigns (PPC)
Keyword bidding and quality score optimization
Campaign budgeting and ROI tracking
Conversion optimization strategies

Outcome: Run effective paid campaigns on Google Search and Display Networks.

3. Social Media Marketing (SMM)

Social media strategy for Facebook, Instagram, LinkedIn, Twitter
Organic vs. paid campaigns
Content calendar planning & design tools
Social media analytics & insights
Facebook Ads Manager training

Outcome: Build brand engagement, reach targeted users, and grow social media presence.

4. Email Marketing

Building email subscriber lists
Creating automated email workflows
Newsletter design & A/B testing
Email marketing platforms: Mailchimp, Sendinblue
Performance tracking & reporting

Outcome: Convert leads into customers and retain them through email marketing.

5. Google Ads (PPC Advertising)

Setting up Google Ads campaigns (Search, Display, Shopping)
Audience targeting & remarketing
Ad copywriting & ad extensions
Google Merchant Center integration
Conversion tracking & reporting

Outcome: Maximize ad performance and drive high-quality leads using PPC.

6. Google Analytics & Web Analytics

Google Analytics 4 (GA4) fundamentals
Tracking website traffic sources
Understanding user behavior and bounce rate
UTM parameters and goal tracking
Custom reports and dashboards

Outcome: Analyze and improve digital marketing performance using real-time data.

Hands-On Digital Marketing Training

Real-time projects on Google Ads, Meta Ads, and Analytics
Practice with industry tools and live dashboards
Build your digital marketing portfolio
Get feedback and mentorship from industry experts

Digital Marketing Certifications & Career Assistance

Certification preparation for Google Ads, Analytics, HubSpot, and Meta Blueprint
Resume writing, mock interviews, and placement support
Internship opportunities in top marketing agencies
Career guidance from digital marketing professionals